Numinoise Unveils DESK — A Music Video About an Energy Drink, a Cult, and the Completely Normal Corporate Infrastructure Behind Both

Numinoise returns with DESK, a dub techno / progressive house track accompanied by a music video that bravely peels back the curtain on the world’s most questionably beloved quantum vigor infusion: BUNNY WHITE.

The video chronicles the day-to-day operations of the drink’s Energy Division, a department known for its cutting-edge marketing strategies, immaculate desks, and absolutely ordinary ties to the quasi-religious ~NU cult. Nothing unusual to see here—just business.

Meet the Energy Division Head: A Perfectly Standard Corporate Oracle

At the center of the narrative stands the head of BUNNY WHITE’s Energy Division, a leader renowned for their ability to find fresh models for upcoming ad campaigns and effortlessly interpret cryptic cult directives. It’s a demanding double role, but one that anyone with eight MBAs and mild prophetic visions could handle.

Their search for new talent leads them to the top-secret ~NU Research Facility, where the drink’s chemical formula is developed according to strict scientific protocols, such as “intuition,” “vibrational calibration,” and “the recurring dream involving the glowing rabbit.”

Inside the ~NU Laboratories: Science, Spirit, Shareholder Value

Within the facility, viewers meet the mastermind behind BUNNY WHITE’s chemical foundation—a figure revered equally for their biochemical genius and their ability to levitate during quarterly earnings briefings.

This scientist-spirit-guide hybrid stands as the scientific spiritus rector of the ~NU cult: the one who decoded the original “Rabbit Principles,” standardized them into beverage form, and filed the appropriate paperwork with regulatory bodies (with only minor objections from reality—click here for the scientific paper).

It’s a rare glimpse into how modern corporations blend research, mysticism, and carefully curated corporate myth-making into a seamless supply chain.

The Soundtrack: Hypnosis You Can Dance To

DESK pairs all of this with a sonic landscape that feels like office AC ducts whispering in 4/4 time.
Expect:

• dub techno pulses that suggest “relax, this is normal,”
• progressive house build-ups modeled after actual cult initiation rhythms,
• and a bassline legally classified as a performance-enhancing substance in three countries.

Aesthetic Notes: When Corporate Branding Becomes Spiritual Architecture

The video abandons dialogue entirely, allowing props and environments to do the talking:

• desks arranged like altars,
• models treated like apostles of ergonomics,
• BUNNY WHITE cans displayed with the reverence of relics,
• security corridors that echo with both fluorescent buzz and ancient chanting.

Everything is presented in a tone of corporate transparency, which is refreshing, given how little is said out loud.

DESK Expands the Numinoise Cinematic Universe

With its unabashed mix of business models and cult surrealism, DESK adds another chapter to Numinoise’s growing mythos. The result is a release that reads like a leaked internal memo accidentally published as a music video.

Numinoise invites you to watch DESK, enjoy the track, and consider joining the BUNNY WHITE lifestyle (voluntarily, of course).

🎧 All platform links: https://lynkify.in/album/desk/YWDxo2M2